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Diverse Privacy Notice

Date of last modification: 2025-07-[●]

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Diverse respects your right to privacy. This Privacy Notice explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.


This Privacy Notice covers the operations of 2951355 Canada Inc. (DBA "Diverse Electronics" or "Diverse") which is referred to in this Privacy Notice as "Diverse", and applies whenever you visit a Diverse website www.diverseelectronics.com or place an order with us.If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided at the bottom of this Privacy Notice.


We recommend that you read this Privacy Notice in full to ensure you are fully informed.

1. What does Diverse do?

Diverse is an authorized distributor of electrical components and other products, headquartered in Canada. For more information about Diverse, please see the About Diverse section of our website.

Definitions

For purposes of this Privacy Notice:

  • "Personal information" means any information that relates to an identified or identifiable individual.
  • "Sensitive personal information" refers to personal data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health data, or data concerning a person's sex life or sexual orientation, as well as precise geolocation and certain financial information.
  • "Profiling" means any form of automated processing of personal information to evaluate certain personal aspects, particularly to analyze or predict aspects concerning performance at work, economic situation, health, preferences, interests, reliability, behavior, location, or movements.
  • "Targeted Advertising" (also known as cross-context behavioral advertising) refers to the display of advertisements to a consumer based on personal information obtained from their activity across businesses, websites, or applications other than the one with which they intentionally interact.

2. What personal information does Diverse collect and why?

The personal information that we may collect about you broadly falls into the following categories:

  • Information that you provide voluntarily

We may ask you to provide personal information voluntarily through our website functionality or services we provide. For example, we may ask you to provide your contact details to register an account with us, to fulfil an order you place with us, to subscribe to our newsletters or other marketing communications from us, and/or to submit enquiries to us. We collect information you provide when you enter a contest, sweepstakes, or other promotion; when you request stock notifications and product availability information; when you complete a survey, when you sign up for a webinar or other event we host or sponsor, or when you send us an email or feedback. We DO NOT collect your credit card or other financial details when you purchase products or services on our website.


If you leave review(s) on the website, information associated with that comment, such as your username and the time of the post, may be saved. If you provide us with your email address, we may use it to send you communications, and you always have the option to opt out of marketing communications.


If the website allows users to publicly post submissions and you decide to publicly post a submission to appear on the website, your name may appear on the website in connection with your submission.


The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information (unless it is obvious from the context).

  • Information that we collect automatically

We and our third-party service providers or partners may collect certain information automatically from your device when you visit our website or use any services we provide. In some provinces, states and countries, including countries in the European Economic Area and the United Kingdom, this information may be considered personal information under applicable data protection laws.


Specifically, the information automatically collected may include information like your IP address, device type, unique device identification numbers, browser-type, operating system, date and time of visit, referring website or website you visit after our website, the search engine queries used to get to our website, broad geographic location (e.g. country or city-level location), and other technical information. It may also include information about how your device has interacted with our website, including the pages accessed, products viewed, search terms used, and links clicked. We also collect information related to your use of the website, such as your site usage information, site communication information, account activity information, other web usage activity logged by our web servers, and whether you open an email and your interactions with email content, access times, error logs, and other similar information.


Collecting this information provides a better understanding of the visitors who come to our website, where they come from, and what content on our website is of interest to them. This information is used for our internal analytics purposes, to improve the quality and relevance of our website and services to our visitors, and to enhance the security of our website. We also use this information for detection and prevention of fraud, security threats, or other illegal or suspicious behaviour on our website.


Some of this information is necessary for the proper functioning of the website and may be collected using cookies and similar tracking technology, as explained further under the heading "Cookies and similar tracking technology" below.


In addition to collecting personal information for the purposes outlined in this Privacy Notice, we may use personal information for other compatible purposes including, without limitation, anonymizing or de-identifying data (anonymization or de-identification may be done by Diverse or its service providers). To the extent we anonymize or de-identify data, we will not attempt to re-identify such data.

  • Information that we obtain from third-party sources

Our website may contain links to third-party websites, embedded content that comes from or relates to third-party websites and services, and buttons from third-party websites and services (such as social media sharing buttons). From time to time, we may receive personal information about you from third-party sources.


These third-party sources may include, but are not limited to, suppliers, third-party web analytics services, and social media platforms, such as YouTube, Facebook, X (former "Twitter"), and LinkedIn. The types of information we may receive from these third parties include information on your web activity about how you interact with our website and their services, and aggregated analytics. We use this information to help improve our website and services, provide information and advertising, and analyze aggregated click statistics and trends. We may also obtain aggregated information, including analytical results, about your use of the website for fraud detection, prevention and reporting purposes.

3. Who does Diverse share my personal information with?

We may disclose your personal information to the following categories of recipients:

  • to our related companies and third-party suppliers, manufacturer representatives, partners and services providers. For example, we may disclose personal information to a supplier, manufacturer representative, or service provider to support the delivery or drop shipment of products ordered, for order fulfillment purposes, for purposes of securing pricing, working with customers on design registration, assessing product availability, and other issues concerning products, to provide functionality on, or help to enhance our services or the security of our website, to provide advertising services and web analytics, for order fulfilment or market research purposes, or to a third party who assists us with a contest, sweepstakes, other promotions, surveys, or webinars. We also may disclose personal information to those who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information.
  • to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, (iii) as part of a lawsuit or investigation, or (iv) to protect your vital interests or those of any other person;
  • to an actual or potential buyer (and its agents and advisers) in connection with any actual or proposed purchase, merger or acquisition of any part of our business, or as part of reorganization, bankruptcy, or change in ownership control, provided that we inform the recipient it must use your personal information only for the purposes disclosed in this Privacy Notice;
  • to any other person with your consent to the disclosure.

4. Legal basis for processing personal information (EEA/UK visitors and others where applicable)

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.


However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.


For Canadian users, we collect, use, and disclose your personal information in accordance with the lawful bases under PIPEDA and relevant provincial laws. In Québec, express consent is required for the collection and use of sensitive personal information, and such consent must be clear, free, and informed.


If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us at 1 (800) 381-7308 or email us at: customerservice@diverseelectronics.com

5. Cookies, similar tracking technology, targeted advertising, and third-party service providers

We use first and third-party technologies such as cookies, web beacons, pixel tags, and similar tracking technology (collectively, "Cookies") to collect and use personal information about you, including to facilitate site navigation, to better understand and improve our services, to inform us of your interactions with our website (including clicks, cursor movements, and screen recordings), and to serve targeted advertising, interest-based advertising, and cross-context behavioral advertising (generally referred to as "Targeted Ads" and "Targeted Advertising"). For further information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Policy


We may use your personal information to facilitate the delivery of Targeted Ads. You may opt out of our sharing of personal information for Targeted Advertising, as defined under applicable law, by contacting us.


We may use a variety of third-party services to help provide our website and services, such as developing and hosting our website and to help us understand the use of our website, such as Google Analytics, to provide information to us and to provide you with advertising regarding our website and our products and services. We may also collect or otherwise gather information related to you from these third-party service providers. These third-party service providers may collect, store, and share information as further dictated by the privacy policies of those third parties.


In accordance with Québec's Law 25, we inform users that some technologies used on this website may be employed to identify, locate, or profile users, including for personalization and advertising purposes. Where required by law, we obtain your express consent prior to using such technologies. You may manage your cookie preferences or withdraw your consent at any time through our website's cookie management settings.


Google, Inc., may utilize the data collected to track and examine the use of our website, to prepare reports on its activities and share them with other Google, Inc. services. Google, Inc. may also use the data collected to contextualize and personalize the ads of its own advertising network to serve ads to you based on your visit to our website and other sites on the Internet. You may view Google's privacy policy here:https://policies.google.com/privacy?hl=en, with more information located here:https://www.google.com/policies/privacy/partners/(including information regarding how to control how information is shared through your Ads Settings) and here: https://support.google.com/analytics/answer/6004245?hl=en.


You can prevent the collection of the data generated by Google Analytics in relation to your use of our website and the processing of this data by downloading and installing the browser plug-in, with more information regarding how you can opt out of Google Analytics data collection as instructed here: https://tools.google.com/dlpage/gaoptout. This link provides instructions for installing an opt-out cookie on your device. As a result, the collection of data by Google Analytics is prevented in the future for the Site and this browser as long as the opt-out cookie remains installed in your browser.


Facebook similarly provides more information regarding the information it collects and how it is used for advertising, along with methods to opt out of collecting and sharing of information here:https://www.facebook.com/settings?tab=adsandhttps://www.facebook.com/policy.php.


Consent and Control Options:

Where legally required, we will request your express consent for the use of cookies or other tracking technologies. Please refer to ourCookie PolicyandTerms of Usefor more details on the types of cookies we use, their purposes, and how to opt out.


We honor Global Privacy Control (GPC) signals and other universal opt-out mechanisms, where required by applicable law.

6. How does Diverse keep my personal information secure?

We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. In particular, Diverse's website is equipped with Secure Sockets Layer (SSL) technology. Online orders to Diverse can only be placed from a browser that supports SSL. Where this is the case, your browser will automatically enter a secure mode when you make purchases.


If you would like to report a concern about our website, please email us at: customerservice@diverseelectronics.com

7. International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country and, in some cases, may not be as protective.


Specifically, our website servers are located in Canada, and our group companies and third-party service providers, and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries.


However, we have taken appropriate safeguards to ensure that your personal information will remain protected in accordance with this Privacy Notice.


When your personal information is transferred outside of your province or country of residence (including to the United States), it may become subject to the laws of the foreign jurisdiction. We implement contractual and organizational safeguards to protect your data during such transfers, in compliance with Canadian and U.S. legal standards.

8. Data retention

The length of time we retain personal information will be determined based upon criteria such as: the length of time your personal information remains relevant; the length of time it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations; any limitation periods within which claims might be made; any retention periods prescribed by law or recommended by regulators; or the type of contract we have with you, the existence of your consent, and our legitimate interest or business need in keeping such information (for example, to provide you with a service you have requested or to comply with applicable legal, tax, compliance, or accounting requirements).


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

9. Automated decision-making

In some instances, our use of your personal information may result in automated decisions being taken that legally affect you or similarly significantly affect you.


Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review. When we make an automated decision about you, you may request a human review of the decision. You can exercise this right by contacting us using the details provided in this notice.

10. Your data protection rights

You have the following data protection rights:


  • If you wish to access, confirm our processing of, correct, update, or request deletion or anonymization of your personal information, you can do so at any time by contacting us.
  • In addition, you can object to processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us. You may withdraw your consent to the collection or use of your personal information at any time, subject to legal or contractual restrictions. To do so, please contact us at customerservice@diverseelectronics.com.This will not affect the lawfulness of any processing carried out before the withdrawal of consent.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing e-mails we send you.
  • Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. Residents of Québec may contact the Commission d'accès à l'information du Québec (CAI) atwww.cai.gouv.qc.ca for privacy-related inquiries or to file a complaint concerning the handling of their personal information.

We respond to all requests we receive from individuals, or their authorized representatives, within thirty (30) days or as required by applicable law, wishing to exercise their data protection rights under applicable data protection laws.

11. Children

The website is not intended to solicit, collect or process personal information from any individual under the age of 16. If you are a parent or guardian, please contact us if you believe information regarding a child has been collected by us through our website.

12. Do Not Track

Presently, the website does not honor "do not track" settings on web browsers and does not offer you the opportunity to request that we not track your use of its services.

13. Processing Opt-Out Requests via Universal Opt-Out Mechanisms

We honor opt-out requests submitted through recognized universal opt-out mechanisms, as required by applicable privacy laws.

14. Third-party websites

The Diverse website may contain links to other websites. Diverse cannot take responsibility for personal information collected on these third-party websites, nor does Diverse monitor or accept responsibility for the accuracy or content of these other websites.

15. Rights under U.S. State Laws

Residents of certain U.S. states (including, but not limited to, California, Virginia, Colorado, Connecticut, and Utah) have various rights and are entitled to the various disclosures, which may include:


Right to Know. Certain consumers have the right to request that we disclose the personal information we collect, use, disclose, sell, and share. Please contact us to request the personal information we collect, use, disclose, and sell.


Right to Request Deletion. You have the right to request that your personal information be deleted. We may save personal information when permitted by applicable law including, without limitation, when the information is needed to complete a transaction, to detect or protect against security incidents or illegal activity, and for a legal or compliance purpose. If we delete your personal information, you will lose a personalized experience with our site and content might not be as relevant to you. If you have an account with us, it will be deleted and you will no longer be able to access it. You will also lose your account and purchase history. Please contact us to submit a request to delete.


Right to Opt-Out of the Sale of Your Personal Information or Sharing of Personal Information for Targeted Advertising. California residents of certain other states have the right to opt-out of having your personal information sold or your personal information shared for Targeted Advertising. While Diverse does not sell personal information in the traditional sense of selling personal information in exchange for money, certain activities of Diverse (such as sharing online identifiers with third parties) may be considered a sale under the certain law. We do not sell personal information of consumers under the age of 16 if we have actual knowledge of the individual's age. Please contact us to request that your personal information not be sold or shared for Targeted Advertising. Note that Targeted Advertising does not include advertising from or on behalf of Diverse based on activities conducted on Diverse's website.


Right to Opt-Out of Profiling. Certain consumers have the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects on the consumer. Please contact us to submit an opt-out request from such profiling.


Right to Limit Use and Disclosure of Sensitive Personal Information. You may have the right to direct us to limit the use and disclosure of your sensitive personal information. We will only use your sensitive personal information for purposes that are necessary to provide the services or products you have requested, or as otherwise permitted by law. You can exercise your right to limit the use and disclosure of your sensitive personal information at any time by contacting us.


Right to Obtain Copy of Your Personal Information.Certain consumers have the right to obtain a copy of their personal information in a portable and readily usable format. Please contact us to submit a request to get a copy of your personal information.


Right to Correct.Please contact us to submit a request to correct any inaccuracies in your personal information.


You can call us at 1 (800) 381-7308 to submit your request. You may also designate an authorized agent to submit a request on your behalf. We may require verification of your identity and the authority of your agent, as permitted under applicable law.


Authorized Agent.You may designate an authorized agent to make a request under the law on your behalf. To be able to act, authorized agents must submit proof that they are authorized to act on your behalf. We may deny requests from claimed authorized agents who do not submit adequate proof that they are authorized to act on your behalf.


Verifying Requests.To help protect your privacy and maintain security, we will take steps to verify your identity before complying with your requests. For example, for requests to know and delete, we will attempt to match your identity to the information stored in our files. If we cannot, we will ask you to provide additional identifying information. We will use the information you provide in your request for the purpose of verifying your identity or authority to make the request.


Right to Non-Discrimination. Residents of California and certain other states have the right not to receive discriminatory treatment by Diverse for exercising their privacy rights conferred by applicable privacy laws.


California Residents:

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have enhanced rights, including the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising. We provide a "Do Not Sell or Share My Personal Information" link on our website and honor Global Privacy Control (GPC) signals as valid opt-out requests. We do not discriminate against individuals who exercise these rights, including by denying services, charging different prices, or offering varying levels of service. You may withdraw your consent at any time.


Important Note for Canadian Residents:

While the above rights reflect U.S. law, residents of Canada (including Québec) also benefit from privacy protections under the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial laws such as Québec's Law 25. These include the right to access, correct, withdraw consent, and lodge complaints with applicable privacy regulators such as the Office of the Privacy Commissioner of Canada or the Commission d'accès à l'information du Québec.


Appeal. You may appeal a rights request decision by submitting an appeal request to customerservice@diverseelectronics.com

16. Updates to this Privacy Notice

We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.


You can see when this Privacy Notice was last updated by checking the "Date of Last Modification" date displayed at the top of this Privacy Notice.

17. How to contact us

If you have any questions about our use of your personal information, our privacy team and Data Protection Officer can be contacted at customerservice@diverseelectronics.com


The person responsible for the protection of personal information at Diverse, as required by Québec's Law 25, is our Privacy Officer. You may contact the Privacy Officer by email at privacy@diverseelectronics.com or through our main address listed below.


You also may contact us at:


5400 Thimens Blvd., St-Laurent

Quebec, H4R 2K9, Canada

Tel.: (514) 388-7308

Toll Free: 1 (800) 381-7308

Web Inquiries: (514) 956-0056customerservice@diverseelectronics.com

2025 Diverse Ectronics, All Rights Reserved

Contact Us

Data Privacy Officer - dpo@diverseelectronics.com

Environment, Social Governance - ESG@diverseelectronics.com